AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps Performance in Ukraine: Q2 2025
Explore the performance trends of the top 5 beauty retail apps in Ukraine during Q2 2025, highlighting weekly downloads and active users.
In the second quarter of 2025, the top 5 beauty retail applications in Ukraine showed varied performance trends on a unified platform. Here's a closer look at each app's performance based on data from Sensor Tower.
EVA - мережа магазинів краси! experienced consistent weekly downloads, peaking at around 17.2K in early April and maintaining a steady rate throughout the quarter. The app's weekly active users fluctuated, starting at 522.8K and reaching a high of 554.9K in late May.
BROCARD: доставка косметики saw a significant increase in weekly downloads, particularly in June, where they peaked at 23.4K. The active user base remained relatively stable, with a notable rise to 63K in late June.
MAKEUP - Beauty without limits maintained a steady download rate, with numbers fluctuating around 8K to 11K weekly. The app's active users showed a slight decline from 182.1K at the quarter's start to 167.3K by the end.
PROSTOR experienced a peak in downloads at 14.9K in early April, with numbers gradually decreasing to around 8K by the end of June. Active users, however, increased steadily, reaching nearly 98.7K by late June.
Notino: profumi e cosmetici showed a consistent download rate, with a noticeable peak of 6.3K in mid-June. Active users showed an increase from 114.1K to 133.7K at the quarter's end.
These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in Ukraine. For more detailed data and analysis, visit Sensor Tower's website.
